Meet Me

I switch from resting bitch face to flashing you a too-many-toothy grin in seconds, and that’s how I navigate from chaos to calm because of being genetically wired for organization. Chaos isn’t for me, which may be a shocker for someone who chose advertising (I know!). But trust me, it’s my most useful trait yet. 

Hi, this is Fatima (the most common name for a brown girl), so I go by my last name: Ansari. I was born, raised, studied, and worked in Lahore, Pakistan, until a quarter-life crisis hit me, and I decided to jump on a plane to a country and city where I had never been before and didn't know anyone; Hamburg, Germany. 

I am currently working as a global senior copywriter for NIVEA. From snacks to household brands to skincare, automobiles, and for-good ones - in my brief time of about 7 years in this industry, I covered quite a bit and had a blast while at it. This has also earned me 80+ awards at national and international festivals, and I am hungry (dare I say) for more because external validation is always a good idea.

FUN FACT:
My native language is Urdu (Pakistani is not a language) but native fluency in English is what gets me the money. I can read Arabic but can’t understand or speak it (Don’t ask me why). I can say approximately 6 words in German (They haven’t kicked me out yet), which qualifies me as a ‘Bye-lingual’.

  • PUBLICIS ONE TOUCH

    Global Senior Copywriter


    Hamburg, Germany
    2022 - Present

  • BBDO PAKISTAN

    Associate Creative Director
    Senior Copywriter
    Copywriter

    Lahore, Pakistan
    2017 - 2022

  • LUMS

    BSC (Hons)
    Management Science
    Minor: Psychology

    Lahore, Pakistan
    2013-2017