OMO/Surf Excel: CHAMPION OF STAINS

Pakistani cricket fans are frustrated by their team's history of fielding blunders, often criticized for not diving enough. During a busy post-pandemic cricket season, Surf Excel took a unique approach by focusing on the ground—the real source of dirt. They launched films showing cricketers absurdly diving for the trophy, even involving commentators and legendary players. The cricket scoreboard featured a leaderboard for dives, and cricket shows highlighted the competition. Ultimately, Surf Excel was awarded the Champion of Stains trophy, turning fielding mishaps into a celebrated moment

EFFIE PAKISTAN