UNILEVER: FACE MASK NATIONAL ANTHEM

The COVID-19 pandemic severely impacted Pakistan, claiming over 6,000 lives and causing a socioeconomic crisis. On 2020's Independence Day, Unilever Pakistan, reimagined the National Anthem, traditionally echoed across the nation, by presenting it sung through face masks. Acclaimed singer Shehzad Roy led the emotionally charged performance alongside a masked choir. The slightly muffled sound, typical of singing through masks, underscored the anthem's powerful emotions. The video also showcased a diverse Pakistan, featuring people from all backgrounds, including minorities, united in song.

MAD STARS, Effie Pakistan