NIVEA: GOING ALL IN

NIVEA, known for its iconic blue tin, has a legacy of over 100 years with its nostalgic scent and recognizable texture. However, with a legacy comes an aging consumer base. NIVEA needed a campaign that balanced nostalgia with modern relevance to appeal to millennials. The solution was to showcase how NIVEA Creme provides the extra care required for those who go all-in on their passions. Rather than a traditional ad, NIVEA launched a series of short films featuring extraordinary people whose daily activities demand mental, physical, and skin resilience. These real stories highlighted millennial-centric topics, transforming NIVEA from a legacy brand to one that resonates with millennials.

The One Show / ADC New York / ADC Germany / Gerety Awards