Surf Excel/OMO: the stained screen

Across 14 leading broadcast channels and popular social media touchpoints, Pakistanis watching everything from entertainment to news found a smattering of dried stains obscuring their screens. From mud to paint to even ketchup. Bewildered, people took to social media (after attempting to wipe their screens) to figure out why these stains were popping up on screens everywhere and more importantly, who put them there. We revealed our new formulation in the form of a tornado wiping out the stubborn stain which even the help in the studio failed at. The hashtag #WhatTheDaagh (What The Stain) became the top trending topic of the day on Twitter and Instagram, with people posting pictures of the different stains caught on camera.

MAD STARS